How the Morton Salt logo featuring a little girl with an umbrella came to be
How the Morton Salt Logo Featuring a Little Girl with an Umbrella Came to Be
Summary:
1. The Beginning:
In 1911, the Morton Salt Company was looking for a way to make their brand stand out from the competition. They hired a Chicago-based advertising agency, N.W. Ayer & Son, to create a new logo and advertising campaign.
2. The Inspiration:
3. The Design:
4. The Evolution:
Over the years, the Morton Salt logo has undergone a few changes. In the 1920s, the words “When it Rains it Pours” were added to the logo, emphasizing the fact that Morton Salt was free-flowing and wouldn’t clump together in damp weather. In the 1960s, the little girl’s dress was changed from yellow to blue, and the umbrella was made more colorful.
5. The Legacy:
Today, the Morton Salt logo featuring the little girl with an umbrella is still going strong. It has become a pop culture icon, appearing in movies, TV shows, and even on clothing and accessories. It just goes to show that a simple yet memorable logo can make all the difference in building a successful brand.
The history of Morton Salt
– The origins of Morton Salt
– The company’s growth and success
– The evolution of the Morton Salt brand
The creation of the logo
– The need for a new brand identity
– The design process of the logo
– The inspiration behind the little girl with an umbrella
The significance of the logo
– The symbolism of the little girl and umbrella
– The cultural impact of the logo
– The longevity and recognition of the Morton Salt logo
The legacy of the Morton Salt logo
– The evolution of the logo over time
– The influence of the logo on other brands
– The enduring legacy of the Morton Salt brand
The history of Morton Salt
Morton Salt was founded in Chicago in 1848 by Joy Morton. The company began by producing salt from brine wells in Kansas, and by the early 1900s, had become one of the largest salt producers in the world. The company’s success was due in part to its innovative packaging and marketing strategies, which included the creation of the famous Morton Salt logo.
The creation of the logo
In the early 1900s, Morton Salt was in need of a new brand identity. The company turned to the N.W. Ayer advertising agency to help create a new logo. The agency came up with the idea of a little girl with an umbrella, and the slogan “When it rains, it pours.” The logo was designed by illustrator Haddon Sundblom, who also created the iconic Coca-Cola Santa Claus.
The significance of the logo
The little girl with an umbrella has become a beloved symbol of American culture. The umbrella represents the idea of protection and the girl’s bright yellow raincoat and boots symbolize the joy that can be found even in the rain. The slogan “When it rains, it pours” has become a part of American vernacular, and the logo has been featured in countless advertisements and pop culture references.
The legacy of the Morton Salt logo
Over the years, the Morton Salt logo has evolved, but the little girl with the umbrella has remained a constant. The logo has influenced other brands, such as the Gerber baby and the Quaker Oats man, who are also iconic brand mascots. The Morton Salt logo has become an enduring symbol of American culture, and a testament to the power of branding and marketing.